Animal Rights

VOICELESS:THE ANIMAL PROTECTION INSTITUTE
FACTORY FARMING: THE TRUTH IS
HARD TO SWALLOW.

Quote: "Man is the only creature that consumes without producing. He does not give milk, he does not lay eggs, he is too weak to pull the plough, he cannot run fast enough to catch rabbits. Yet he is lord of all the animals.
                                         - George Orwell, Animal Farm


Subliminal Matters: animal rights; animals are not just food; humane treatment of animals is important, because animals don't have a voice doesn't mean we should treat them as we want. 


Location: Cnr William & Bourke Street, Sydney


Ad Review: Great subliminal ad, I like the ad's presentation of the animal behind the fork. Clever & Convicting! However, as a meat eater when I saw this I felt confused. At first I was confused for the animal and then I was confused because I realized the ad was meant to compel you to change your eating habits yet, I was struggling with understanding how to feel guilty. :( To the animal lovers and vegans please don't hate me, it's just that...they taste so good and in my mind it's part of a good diet.  If it's any consolution, the ad did get me thinking about the treatment of the animal for my selfish gain and pleasure. Unfortunately however, I don't feel convicted to give up eating that poor enslaved beast. It's shocking the power the animal has over me. 
Disclaimer: I might also be detached from the reality of actually killing the animals before they make it to my plate. I don't do well with harsh realities.