Freedom of Expression is for Everyone

Quote: "If I were starting life over gain, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilisation among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising."
                                -Franklin D. Roosevelt

Freedom of expression needs your flame.

Subliminal Matters:  one person's denial of freedom of expression is directly related to each of us.


Location: Amnesty International


Ad Review: There are a few other ads with Amnesty's freedom of expression campaign but I selected this one because it humanises the campaign. It's often difficult to feel connected to another person's loss of a freedom but the power of ad campaigns comes when something in what you see hits home to you.


China holds 10% of the world's population and this issue of freedom of expression is most prevalent there. One question: does the chain reaction scenario represented in the ad begin with
igniting a bomb? isn't that a little dangerous?, it's so close to his head! 


I'm only joking, I know, you know, that it takes a huge flame to start a fire and effect change. Hopefully this ad can do that or at least start a stir big enough to bring freedom of expression to places like China.