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This Week on Subliminal Matters

So I hope you're excited to see what I've been up to while I've been away. I have some fun ads to share but I must say to every single visitor thanks for coming back. SM is about to hit 5,000 visitors and I think that most certainly is a milestone. Thanks for the emails and I even had a few comments while I was away which was pretty cool. Although I haven't been posting I've most certainly been collecting and I am buzzing with excitement to share, hope you enjoy!

Friday, 2 March 2012

Imagine All 3 At Once?

Quote: "This ad shows us who the real tools in the tool sheds are."
                         - Melinda Tankard Reist
IMAGINE ALL 3 AT ONCE?
WE CAN...
THE TOOL SHOP
THE TRADEY'S CANDY SHOP
Subliminal Matters: irresponsible advertising; sexist for objectifying women; bad day for females in construction industry wanting to be taken seriously?; it's not a man's world so we can't portray it as such to the innocent bystander.


Location: South Brisbane


Ad Review: This ad was in some hot water last year for its message and illustration. "Imagine all three at once" How about imagine the copywriter and creative team for this ad fired! It's a terrible use of billboard space. We all realise that construction has a heavy correlation to men but just like Mad Men, those days are over. Women are not excluded from industries like construction anymore. This ad just sets back this truth and that achievement many years. 


Note to all men: women are your counterparts in every industry today. That fact, makes this billboard, an inappropriate misconception. #duh
Posted by at 14:00
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