Quote: "In living colour"
Subliminal Matters: CK seems to have a shortage of dark skinned people to use to promote their line.
Location: William St, @ Coca Cola sign end
Ad Review: Mixed feelings about this billboard. While I hear all the time that bright colours look good on dark skin I think this just might be a little too weird. If I hadn't done a double take I would have been certain this ad featured three black models. To find out just the opposite was admittedly jarring and left the question of why not just use people born with the complexion for the ad.
I don't enjoy this billboard even though I love bright colours.
Aside from being a totally bizarre campaign I could also do without having to walk out my front door in the morning and face the other three "things" that are showcased in those bright briefs. The male models have great bods but I'm not into it and I can't wait for it to be gone #counting the days
Aside from being a totally bizarre campaign I could also do without having to walk out my front door in the morning and face the other three "things" that are showcased in those bright briefs. The male models have great bods but I'm not into it and I can't wait for it to be gone #counting the days
Agree, it took me a double take to see that. On another note, it is a NICE! change from having to stare at half naked women invading my surroundings. #TiredOfSexistFemaleAd .. this is a NICE change!
ReplyDeleteThat rings so true. Initially when I saw it I was surprised and a little impressed that CK would have a billboard using three ethnic minority models, I paused but welcomed the difference. So I do agree that it's NICE! to have that change. Like you, I'm exasperated by the number of sexist, sex-sells adverts out there.
ReplyDeletebtw, welcome to sub mat