Quote: Mary's line: Crispy chicken, fresh lettuce, three cheeses, ranch dressing, wrapped up in a tasty flour tortilla
Wendy Williams' reaction: There's something about black people singing about fried chicken that is just very, very embarrassing
Subliminal Matters: chicken + black performer + hip hop beat = bad cliche & stereotype; Black Americans take themselves too seriously?
Location: Burger King TV commercial
Ad Review: From the reaction of the American public, and the removal of the commercial, it's clear that lots of people found the ad offensive. I found the ad to be funny. I would never put MJB in a BK ad. To me she'd be synonymous with maturity, sophistication and poise not ever BK's chicken wrap?! For me the contrast spelt humour. BUT, while the black people outside America may give the commercial a pass, we can depend the American public to be more vigilant about the media's use of stereotypes.
I can honestly say that I appreciate that about America. It's not that it's not funny, it's just that it's probably best kept as a private joke, it's just not one for media use anymore. Racial stereotypes get taken seriously. The ramifications of the media's stereotype overuse exist in the most unwanted parts of everyday life. Bottom line: nobody likes being stereotyped, especially not black people. As a consequence, the public chimed in to say "no thank you BK"- #expected! Wendy's take:
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