"Charity begins at home and ends abroad"
-Unknown (my grandma:)
Subliminal Matters: People can change the world, humanitarians impact lives beyond their own, don't be lazy do something for someone else... in a far country! :)
Location: Bondi Westfield, Sydney
Ad Review:
Even though the humanitarian message is clear, somehow despite all the proof surrounding poverty and need people can still feel either skeptical or incapable of helping others...An issue advertising companies still fail to overcome...
Overall, it's a positive message and I can appreciate Guzman y
Gomez' willingness to promote this good cause and highlight the fact that just 2 people impacted 54 children. The subliminal message encourages you to take initiative and help others as one life can impact many. Remember the key to this is choosing a country that's far far far away...otherwise it doesn't count! Good one Guzman y Gomez!!!

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