Me: So you don't think refugees are a problem?
Friend's father: If you compare the number of Europeans overstaying their visits in Australia to the number of people coming on boats...well no. Plus, if you consider what these detention centres are costing the government you have to think that race is an underlying factor.
Subliminal Matter: Australian refugee crisis, racial undertones.
Location: Near the Sydney Int'l Airport
Ad Review:
The message and intention of the advertisement has been outlined by Renée Murray, the Creative Director from Rethink Refugees with Mothers:“...We wanted to create a campaign that centred around a single universal value and thereby build empathy with the Australian public about the situation of an asylum seeker.”
There is an alternative interpretation of this advertisement. The words “I’d do anything to save my child,” plastered on the face of
a white woman says a lot. It infers that some mother out there is not being allowed to protect the wellbeing of her child. It also pleads with those getting in the way of that cause to stop, recognize the humanity that’s needed and accept that there’s no malicious intent. All of these implications reflect badly on Australia, and it’s placed right around the corner from the airport. OUCH, that’s gotta hurt!
a white woman says a lot. It infers that some mother out there is not being allowed to protect the wellbeing of her child. It also pleads with those getting in the way of that cause to stop, recognize the humanity that’s needed and accept that there’s no malicious intent. All of these implications reflect badly on Australia, and it’s placed right around the corner from the airport. OUCH, that’s gotta hurt!
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