Quote: "Is there a fifth leg on that Fat Yak?"
-No need to mention who said that
Subliminal Matters: alcohol billboard no. 3, anatomy, legs, encouraged alcoholism in Australia, more binge drinking supplies...
Location: Taylor Square
Ad review: Well I'm sure the vegans won't be in love with this advertisement BUT, you have to admit that the blurred area...well...implications, implications. Who knew you could say so much without words?
There is a subliminal message in here though. The use of a yak is
key to the product indeed. Yaks are strong animals, they are sturdy but big and they are in the cattle family. Cows have been used subliminally in alcohol advertisements before for their symbolic relation to strength and comfort. Using the fat yak in relation to the beer would be achieving the same purpose. Now what I want to know is, is that a fifth leg? Seriously! I'll bet you a guy created this billboard advertisement!
Just for the record, this was the third and final billboard advertisement related to alcohol. You could pretty much see all three at the same time if you were standing at the major junction of Taylor Square.
So... I'm not sure how severe Australia's drinking problem actually is, but I am certain, that the alcohol industry is happy to hear the news! Over stimulation anyone?!
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